Indiana Matine
About Indiana Matine
Indiana Matine is the Senior Director of Brand Strategy at Expedia Group, with extensive experience in brand strategy and planning roles at Wieden+Kennedy and Naked Communications Europe.
Current Role at Expedia Group
Indiana Matine currently holds the position of Senior Director, Brand Strategy at Expedia Group. She has been serving in this role since 2023 and operates out of London, England. Her primary responsibilities include overseeing comprehensive brand strategy initiatives to enhance market positioning and company reputation. Additionally, Indiana has been functioning as the Brand Strategy Director since 2022 within the same company, reflecting her progressive role in strategic brand management.
Role at Wieden+Kennedy
Before joining Expedia Group, Indiana Matine worked extensively at Wieden+Kennedy. She served as the Group Strategy Director from 2021 to 2022, operating between London and Portland. Prior to that, she was the Brand Strategy Director from 2020 to 2021 in Portland, Oregon. Between 2018 and 2020, Indiana held the position of Planning Director in London. Her initial tenure at Wieden+Kennedy began as a Planner from 2014 to 2018 in London. During her time at Wieden+Kennedy, Indiana was involved in various high-impact projects that solidified her expertise in strategic planning and brand strategy.
Early Career and Experience at Naked Communications Europe
Indiana's early career featured crucial roles at Naked Communications Europe. As a Strategist from 2012 to 2014 and a Junior Strategist from 2011 to 2012, she honed her skills in strategic planning and communications. Located in London, her work at Naked Communications laid the foundation for her subsequent advancements in the advertising and brand strategy industry.
Educational Background
Indiana Matine has a robust educational background. She obtained a Master’s degree in Marketing, Advertising, and Communications from CELSA - Ecole des hautes études en sciences de l'information et de la communication, where she studied from 2008 to 2011. Additionally, Indiana holds a Bilingual Master's degree in European and International Law (MA - MBDE) from Université Paris X Nanterre, where she studied from 2003 to 2008. Her academic qualifications have been instrumental in shaping her career in brand strategy and communications.
Early Professional Roles
Indiana Matine began her professional journey in various strategic roles. She worked as an Account Executive at Wunderman from 2010 to 2011. In 2009, she held a role in Strategy and New Business at 5eme Gauche for five months. These early roles provided her with a diverse set of skills and experiences that she leveraged in her subsequent positions across the brand strategy and communications sectors.