Jason Sang Bum Kim
About Jason Sang Bum Kim
Jason Sang Bum Kim is the Director and Korea Country Lead of Hotels.com and Brand Expedia at Expedia Group, with extensive experience in marketing and management roles across various technology and electronics companies.
Company
Jason Sang Bum Kim is currently serving as the Director and Korea Country Lead of Hotels.com and Brand Expedia at Expedia Group. He operates out of Seoul, South Korea, and has been with Expedia Group since 2020. Additionally, he holds the position of Representative Director at Travel Partner Exchange Korea Co., Ltd, a branch of Expedia Group. In his role, he oversees strategic initiatives for both Hotels.com and Brand Expedia, focusing on market expansion and growth within South Korea.
Title
At Expedia Group, Jason holds several key titles. He is the Director and Korea Country Lead of Hotels.com and Brand Expedia, a role he has been in since 2020. He is also the Representative Director at Travel Partner Exchange Korea Co., Ltd since 2018 and serves as the Representative Director and Chairman of the Board for Hotels.com Korea since 2015.
Education and Expertise
Jason earned his MBA in Marketing and Strategy from the University of Virginia - Darden Graduate School of Business Administration, where he studied from 2002 to 2004. He has specialized expertise in Go-to-market Strategy, which involves the planning and execution of new product or service launches. Additionally, he possesses strong skills in Customer Relationship Management (CRM), focusing on enhancing and managing company interactions with both current and potential customers.
Background
Jason Sang Bum Kim brings a wealth of experience from various high-profile roles in the technology and services industry. Before joining Expedia Group, he served as Regional Director of Marketing for North Asia at Hotels.com from 2014 to 2020. His previous roles include Director at The Nielsen Company (2013-2014), Head of Marketing for Korea at BlackBerry (2011-2013), and Head of Marketing for Korea at Nokia (2009-2011). Additionally, he has extensive experience from his tenure at Samsung Electronics, Philips Electronics Korea, and RadioShack.