Jeff Alford
About Jeff Alford
Jeff Alford is a Senior Experience Designer currently working at Expedia Group, Vrbo, and as a self-employed designer. He has extensive experience in user experience design, visual design, and product design, with a background in design from The University of Texas at Austin.
Current Positions
Jeff Alford is currently serving as a Senior Experience Designer at Expedia Group and Vrbo since 2019. Additionally, he is self-employed as a Senior Product and UX Designer and Design Lead. He is also a Freelance Designer at Blondepixels. This array of roles demonstrates his versatile engagement in various aspects of user experience and design across multiple organizations.
Previous Roles
Jeff Alford has accumulated significant experience in the field of design through his previous roles. He worked as a Sr. Product Designer at DISCO for 4 months in 2019. Prior to that, he held the position of User Experience Designer and Design Lead at HomeAway, now Vrbo, for 8 years from 2011 to 2019. His career began at FG SQUARED Interactive Marketing, where he served as Senior Visual Designer for 5 years. He also led the design team at White Lion Internet Agency for 9 years, indicating a strong background in creative leadership.
Education and Expertise
Jeff Alford studied Design at The University of Texas at Austin, earning a Bachelor of Fine Arts (BFA) in 1997. This foundational education has equipped him with critical design skills that he has applied throughout his career. His expertise includes using user research tools like Fullstory and Glassbox and proficiency with prototyping tools such as Flinto, Invision, and Principle. He is also skilled in creating design systems, conducting A/B testing, and storyboarding for user experience design.
Experience with Design Tools
Jeff Alford is adept in employing various design tools essential for user research and prototyping. He is experienced with Fullstory and Glassbox for user research, providing insights into user behavior and interactions. His proficiency with prototyping tools, including Flinto, Invision, and Principle, allows him to create interactive and dynamic design prototypes. This skill set enables him to effectively visualize and test design concepts before implementation.