Jessie Zhang
About Jessie Zhang
Jessie Zhang is a Product Manager for Search at Expedia Group, with extensive experience in strategy, data science, and analytics across various roles in the tech and marketing sectors.
Company
Jessie Zhang is currently working at Expedia Group as Product Manager, Search. They have been a part of the company in various roles including Strategy & Data Science Manager, Global Hotel Supply, and Strategy & Analytics Manager, Marketing.
Title
Jessie Zhang is the Product Manager, Search at Expedia Group. In this role, Jessie focuses on enhancing the search experience by scaling product opportunities and improving data capabilities.
Education and Expertise
Jessie Zhang has a diverse educational background, including a degree in Integrated Marketing (Marketing Analytics) from New York University and a Master's Degree in Environmental Management from The University of Hong Kong. Additionally, Jessie has a certification in Data Analytics & Data Science from General Assembly and an MBA from ThePowerMBA. These educational experiences have provided Jessie with significant expertise in business strategy, entrepreneurship, marketing, innovation, and digital transformation.
Professional Background
Jessie Zhang has a wide-ranging professional background. Before becoming Product Manager, Search at Expedia Group, Jessie held positions such as Strategy & Data Science Manager, Global Hotel Supply, and Strategy & Analytics Manager, Marketing. Jessie also worked as a Senior Data Analyst at Wunderman and a Data Analyst at GroupM. Earlier roles include Instructor Associate at General Assembly, Program Manager at The Chinese University of Hong Kong, and Sales and Marketing Associate at Tesla. This extensive experience spans roles in data analytics, strategy, and marketing.
Achievements
Jessie Zhang has been instrumental in significant projects at Expedia Group, including redefining customer segmentation and deal strategy for the Hotwire brand through a machine learning attribution model. At Vrbo, Jessie led strategic enhancements for the ranking algorithm and introduced the Interleaving test methodology, resulting in a noteworthy revenue increase. As the first employee at Tesla's Hong Kong office, Jessie launched the brand in the Asia market, handling sales, marketing, and public relations.