Kat Pierotti
About Kat Pierotti
Kat Pierotti is the App Store Optimization (ASO) Lead at Expedia Group, with extensive experience in marketing and optimization roles across various companies in the United States, Germany, and Australia.
Current Role at Expedia Group
Kat Pierotti currently serves as the App Store Optimization (ASO) Lead at Expedia Group. She has been in this role since 2022, focusing on enhancing the app store presence of Expedia Group brands, which include Vrbo and Hotels.com. Located in Seattle, Washington, United States, she is instrumental in developing and implementing comprehensive ASO strategies to improve visibility and conversions in app marketplaces.
Previous Experience at Expedia Group
Before becoming the ASO Lead, Kat Pierotti worked as an ASO Program Manager at Expedia Group for six months in 2021. Her responsibilities included managing the optimization programs for the company's various apps, setting the stage for her current leadership role. This position allowed her to deepen her expertise in app store optimization and broaden her strategic impact on the company's digital marketing efforts.
Organic Marketing Leadership at Zalando SE
Kat Pierotti held multiple roles at Zalando SE, showcasing her expertise in marketing and team leadership. From 2019 to 2021, she was the Team Lead for Organic Marketing in Berlin, where she managed a team focused on enhancing the company's organic search performance. Prior to this, from 2017 to 2019, she served as a Senior Content Marketing Manager, where she was responsible for content strategy and execution. Her earlier roles at Zalando include being an Online Marketing Manager for SEO from 2012 to 2014 and SEO Marketing from 2010 to 2012, marking her longstanding relationship with the company.
Marketing Experience at plista GmbH
Kat Pierotti worked at plista GmbH as an International Marketing Manager from 2015 to 2017 in Berlin. In this role, she was responsible for managing and executing marketing campaigns across different regions, enhancing the company's global reach. Her work contributed significantly to the company's marketing efforts and overall brand presence in the international market.
Educational Background
Kat Pierotti has a robust academic background in linguistic and media sciences. She earned her Master of Arts (M.A.) in Media Science from the Technical University Berlin (TU Berlin) between 2010 and 2012. Before that, she completed her Bachelor of Arts (B.A.) in Cognitive Linguistics at Johann Wolfgang Goethe-Universität Frankfurt am Main from 2006 to 2010. Additionally, she studied Applied Linguistics at Universidad Complutense de Madrid in 1970.