Kate Goff
About Kate Goff
Kate Goff is the Sr. Manager of Marketing Optimization at Expedia Group, with a diverse background in marketing and operations roles across various companies.
Title
Kate Goff is currently the Sr. Manager of Marketing Optimization at Expedia Group. She has held this position since 2021 and operates out of the Austin, Texas area.
Company
Kate Goff works at Expedia Group, a leading travel management company that provides a wide range of travel services. Her role involves overseeing marketing optimization efforts.
Previous Positions
Before joining Expedia Group, Kate Goff held various roles in the marketing sector. She was a Marketing Operations Manager at Vrbo from 2019 to 2021, and a Growth Marketing Operations Manager at HomeAway from 2017 to 2020. Prior to these roles, she worked as Executive Assistant to the CEO at Thomas & Darden from 2015 to 2017 and as a Sponsor Relations Representative at Dave Nemo Entertainment - Sirius XM Satellite Radio from 2008 to 2015. Her earlier career includes positions as an Operations Specialist at Midsouth Consulting Group and an Intern at PIMCO.
Education and Expertise
Kate Goff holds a Bachelor of Arts degree in Mass Communications and Marketing from Lipscomb University, where she studied from 2004 to 2008. Her expertise lies in marketing optimization and operations, backed by extensive experience in various marketing roles across different industries.
Experience in Marketing Roles
Kate Goff's career in marketing and operations spans several notable companies. Her tenure includes two years at Vrbo, three years at HomeAway, and seven years in sponsor relations at Dave Nemo Entertainment - Sirius XM Satellite Radio. These roles have provided her with a robust understanding of marketing operations and optimization, contributing significantly to her current role at Expedia Group.