Laura Ballard
About Laura Ballard
Laura Ballard is a Market Manager at Expedia Group with over 10 years of experience in sales and market management.
Market Manager at Expedia Group
Laura Ballard has been serving as Market Manager at Expedia Group since 2021. In this role, she manages markets in Nashville, Louisville, and Memphis. Her responsibilities include overseeing market performance, developing strategies to increase sales, and maintaining relationships with key stakeholders.
Associate Market Manager at Expedia Group
Before becoming a Market Manager, Laura worked as an Associate Market Manager at Expedia Group for five years, from 2016 to 2021. Based in Lexington, Kentucky, she contributed to the company's growth by developing sales plans and fostering client relationships within her assigned market.
Sales Manager at Hyatt Regency Lexington
Laura held the position of Sales Manager at Hyatt Regency Lexington from 2013 to 2016. During her three-year tenure, she focused on driving sales, implementing effective marketing tactics, and managing customer accounts to achieve revenue goals.
Catering Sales Manager at Hyatt Regency Lexington
Prior to her role as Sales Manager, Laura served as Catering Sales Manager at Hyatt Regency Lexington between 2012 and 2013. She was responsible for planning and coordinating catering events, ensuring customer satisfaction, and meeting the hotel's operational benchmarks.
Education and Expertise at Eastern Kentucky University
Laura Ballard graduated with a Bachelor of Business Administration (BBA) in Computer Information Systems from Eastern Kentucky University in 2010. She has over 10 years of experience in developing and implementing sales plans, which is supported by her strong educational background.
Mentoring and Team Development
In her professional roles, Laura also mentors team members, leveraging her extensive industry experience to guide and support their professional growth. Her mentorship focuses on enhancing team performance and developing strategic competencies.