Lincoln Beppu
About Lincoln Beppu
Lincoln Beppu is the Director of Customer Engagement Marketing at Expedia Group, leading a global team to drive app engagement across major travel brands.
Current Position at Expedia Group
Lincoln Beppu holds the position of Director, Customer Engagement Marketing at Expedia Group. He has been in this role since 2021 in Seattle, Washington, United States. His responsibilities include overseeing customer engagement marketing strategies on a global scale. Beppu leads a global team focused on app engagement for multiple major travel brands such as Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, and Hotwire.
Previous Roles at Expedia Group
Before his current position, Lincoln Beppu served in various roles at Expedia Group. He worked as Director of Mobile Marketing for Hotwire from 2019 to 2021, based in Seattle, Washington. Prior to that, he was the Director, Supplier Growth and Marketing at Hotwire for a brief period of 3 months in 2019, based in Chicago, Illinois. These roles have contributed to his extensive experience in customer engagement and marketing within the travel industry.
Early Career at Wells Fargo Financial
Lincoln Beppu started his career at Wells Fargo Financial as a Credit Manager from 2006 to 2007. He was based in Lynnwood, Washington, and his role involved managing credit operations and customer relations. This early experience in the financial sector provided him a solid foundation in management and customer service.
Educational Background
Lincoln Beppu pursued his education with a focus on marketing and management. He earned a Master of Business Administration (M.B.A.) from Northwestern University's Kellogg School of Management, specializing in Marketing, Strategy, and Management & Organizations, from 2014 to 2017. Additionally, he completed a Revenue Management Certificate Program from Cornell University School of Hotel Administration (Online). Beppu also holds a B.A. in Business Administration - Marketing from Western Washington University.
App Engagement Leadership
Lincoln Beppu is known for his leadership in driving app engagement for some of the world's leading travel brands. Under his guidance, his team has been instrumental in increasing app downloads for brands such as Expedia, Hotels.com, Vrbo, Orbitz, Travelocity, and Hotwire. His strategic oversight ensures that these brands effectively engage customers through their mobile platforms, reinforcing their presence in the competitive travel industry.