Macarena Montesinos
About Macarena Montesinos
Macarena Montesinos is the Head of Creative at Expedia Group with extensive experience in digital campaigns and creative partnerships in Madrid and London.
Head Of Creative at Expedia Group
Macarena Montesinos has been leading the creative team at Expedia Group as Head of Creative since April 2021. In this role, she is responsible for overseeing the creative direction and strategy of the company’s marketing initiatives. Based in Madrid, she leverages her extensive experience to drive innovative campaigns and ensure the brand’s creative output aligns with its strategic goals.
Senior Creative Strategist at Expedia Group
From 2019 to the present, Macarena Montesinos has held the position of Senior Creative Strategist at Expedia Group in Madrid. In this role, she focuses on developing and executing strategic creative solutions that enhance the company’s marketing and advertising efforts. Her work involves close collaboration with cross-functional teams to create compelling and effective brand messaging.
Creative Partnerships Management at Expedia Group
Before becoming a Senior Creative Strategist, Macarena Montesinos was the Senior Creative Partnerships Manager at Expedia Group from 2017 to 2019 in London. She also served as Creative Partnerships Manager from 2014 to 2017. In these roles, she was responsible for managing relationships with creative partners and ensuring the successful execution of collaborative campaigns. She also worked as an EMEA Campaign Manager from 2013 to 2014, handling regional marketing campaigns.
International Campaign Management Experience
Macarena Montesinos’s career includes serving as an International Campaign Manager at VONQ UK from 2011 to 2013. She managed global marketing campaigns, leveraging her skills in campaign strategy and execution. Her early experience in the industry also includes a position as a Social Media Analyst at Windfall Media and various internships in marketing and communications, providing her with a well-rounded background in digital marketing.
Educational Background in Marketing and Communications
Macarena Montesinos holds several qualifications in the field of marketing and communications. She completed ThePowerMBA program in Administración y gestión de empresas from 2021 to 2022. She also studied Digital Marketing and Media at Imperial College London, achieving a certification in Digital Marketing Essentials from 2012 to 2013. Additionally, she earned a degree in Ciencias de la Información y Comunicación from Université Paul Valéry and a degree in Advertising and Public Relations from Universidad Rey Juan Carlos. Her education provides a strong foundation for her career in creative and digital marketing.