Matthew Denker
About Matthew Denker
Matthew Denker is an Analytics Manager at Expedia Group in the Greater Seattle Area, with a background in finance and extensive experience in data analysis and media strategy.
Current Role at Expedia Group
Matthew Denker currently holds the position of Analytics Manager at Expedia Group, beginning in 2018. As an Analytics Manager, he is responsible for driving strategic initiatives that leverage multi-touch and media-mix modeling. He collaborates with the Data Engineering and Reporting teams to implement automated solutions, enhancing overall analytics efficiency. Additionally, Denker plays a crucial role in the global roll-out of new attribution and incrementality methodologies.
Previous Positions at Expedia Group
Before becoming Analytics Manager, Matthew Denker served in several key roles at Expedia Group. He was a Senior Data Analyst for four months in 2018 and held the position of Sr. Media Insights and Planning Manager for seven months in 2017. From 2015 to 2017, he worked as a Media Strategist, and from 2012 to 2015, he was a Business Analyst. He began his tenure at Expedia Group as a Fraud Analyst from 2011 to 2012.
Leadership Role at Student International Business Council
In 2009, Matthew Denker was President of the Student International Business Council (SIBC) for 11 months. In this leadership role, he gained valuable experience in managing teams and strategic planning, which have served him well in his professional career.
Educational Background in Finance
Matthew Denker studied Finance at Benedictine College, earning his Bachelor's degree from 2006 to 2010. His academic background provided a strong foundation in financial principles, which have been instrumental in his roles involving analytics, insights, and strategic planning.