Maxim El Masri
About Maxim El Masri
Maxim El Masri is the Senior Director of Business Development EMEA & APAC at Expedia Partner Solutions, with extensive experience in the travel and hospitality industry across various regions.
Current Position at Expedia Group
Maxim El Masri holds the position of Senior Director Business Development EMEA & APAC at Expedia Partner Solutions, starting this role in 2023. Based in Dubai, United Arab Emirates, he leads a team of 12 business development directors and managers. His core responsibilities include driving sales of Expedia's B2B solutions and products across the regions, fostering a common culture, and ensuring consistent strategy alignment.
Previous Roles at Expedia Group
Maxim El Masri has an extensive history with Expedia Group, beginning in 2005. He served as Market Manager French Riviera until 2008, followed by Director Strategic Accounts EMEA in Paris from 2009 to 2013. He then became Senior Director Strategic Accounts APAC in Singapore from 2013 to 2019, and later Senior Director Commercial Partnerships EMEA & APAC from 2019 to 2023 in Dubai.
Early Career in Hospitality Management
Maxim El Masri's career in hospitality management includes roles such as Front Desk Manager at Sofitel in Los Angeles in 2000 and in Minneapolis from 1999 to 2000. His responsibilities included roles at Le Méridien Hotels & Resorts as a Revenue Manager from 2001 to 2003, and at Hotel de la Tremoille as a Revenue Manager from 2004 to 2005, both in Paris.
Education and Certifications
Maxim El Masri has pursued multiple educational credentials. He earned an Executive Certificate in Digital Business from MIT Sloan Executive Education from 2021 to 2023. Additionally, he completed courses in Computer Science and Technology Entrepreneurship through HarvardX in 2021. He also holds an MBA in International Hospitality Management from ESSEC Business School, obtained from 2001 to 2003, and a BTS in Hospitality Management from Ecole Hôtelière de Paris Lycée Jean Drouant, completed from 1997 to 1999.
Technical Expertise and Strategic Approach
Maxim El Masri utilizes a technical approach in his business development strategies, ensuring tailored recommendations by leveraging in-depth knowledge of Expedia’s solutions. He develops and maintains strategic relationships with key internal stakeholders in commercial finance, partner finance, integration, product, and customer success teams. His role focuses on leveraging the strengths of the global team and adapting strategies to align with regional market dynamics.
Industry Knowledge and Market Insight
Maxim El Masri stays current with the travel and hospitality industry's landscape across EMEA and APAC. His responsibilities include identifying opportunities for growth, anticipating market trends, and maintaining an updated understanding of industry dynamics. His expertise contributes to developing strategies that drive revenue growth and enhance customer success on a regional and global scale.