Melissa Shapiro
About Melissa Shapiro
Melissa Shapiro is the Director of B2B Growth Marketing – Vacation Rentals at Expedia Group, specializing in Account Based Marketing and integrated marketing programs.
Company
Melissa Shapiro is currently working at Expedia Group as the Director, B2B Growth Marketing for Vacation Rentals. Her role involves overseeing the marketing strategies aimed at enhancing business growth in the vacation rentals sector. She is based in Chicago, Illinois, United States.
Title
Melissa Shapiro holds the position of Director, B2B Growth Marketing – Vacation Rentals at Expedia Group. As the director, she is responsible for leading marketing initiatives and strategies to drive growth in the B2B segment of vacation rentals.
Education and Expertise
Melissa Shapiro studied at the University of Pittsburgh, where she achieved a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing. She has expertise in Account Based Marketing (ABM), which involves creating tailored marketing strategies for specific accounts. Additionally, Melissa has strong skills in creative development, content creation, and social media strategy.
Stakeholder Management and Integrated Marketing
Melissa Shapiro is skilled in managing diverse stakeholder groups to ensure alignment with brand positioning and marketing strategies. Her experience includes developing integrated marketing programs designed to resonate with customers and deliver measurable results, demonstrating her ability to effectively coordinate and implement comprehensive marketing plans.
Creative Development and Social Media Strategy
Melissa Shapiro possesses strong skills in creative development and content creation, which are essential for effective marketing campaigns. Her proven track record in social media strategy has significantly enhanced brand visibility and engagement across various platforms, showcasing her adeptness in leveraging digital marketing channels to achieve marketing goals.