Nola Lu
About Nola Lu
Nola Lu is the Public Relations Manager at Vrbo, part of Expedia Group, where she leads media relations and crisis communications strategies.
Title
Nola Lu is the Public Relations Manager for Vrbo at Expedia Group. She has held this position since 2023.
Company
Nola Lu is currently working at Expedia Group as the Public Relations Manager for Vrbo. Expedia Group is a global travel technology company specializing in providing consumer and business travel services.
Education and Expertise
Nola Lu studied Public Relations, Advertising, and Applied Communication at The University of Texas at Austin, earning a Bachelor of Science (BS). She has developed expertise in media relations, crisis communications, reputation management, and content development through her extensive career.
Professional Background
Nola Lu has a comprehensive background in public relations and marketing. She began her career with roles at National Instruments and Bhava Communications before joining Vrbo at Expedia Group. Her past positions include Sr. Media Relations Specialist, Public Relations Specialist, and Public Relations & Marketing Account Executive.
Key Responsibilities and Projects
Nola Lu leads the annual award-winning Vacation Homes of the Year campaign at Vrbo. She oversees Vrbo U.S. media relations strategies, securing coverage in top-tier outlets like the TODAY Show and Travel + Leisure. Additionally, she consults on crisis communications and reputation management, collaborating with teams such as Legal and Gov. Affairs. She also manages content development for Vrbo, including press releases and media interview preparations.
Past Work Experience
Nola Lu's past work includes positions at National Instruments, where she served as Sr. Media Relations Specialist, Media Relations Specialist, Media Relations Coordinator, and Media Relations Intern. She also held the role of Marketing Intern at Customer Research International and was a Resident Assistant and student mentor at the University of Texas at Austin.