Parashar P.
About Parashar P.
Parashar P. is a Senior Manager of US Geo Insights at Expedia Group, with extensive experience in business analytics and marketing analytics.
Title
Parashar P. serves as the Senior Manager US Geo Insights at Expedia Group since 2022. In this role, he focuses on analyzing geographical data to enhance marketing strategies and business insights. Parashar employs advanced analytics techniques such as Multivariate Testing (MVT) and data visualization to drive decision-making processes.
Current Role at Expedia Group
Since 2022, Parashar P. functions as the Senior Manager US Geo Insights at Expedia Group. Operating in a hybrid model from the Dallas-Fort Worth Metroplex, his responsibilities include utilizing analytical tools to gather and interpret geographical data to refine marketing strategies. His expertise in loyalty and risk analytics, along with the use of Multivariate Testing (MVT), significantly contributes to optimizing product and marketing strategies.
Previous Roles at Expedia Group
Parashar P. has held multiple positions at Expedia Group. From 2020 to 2022, he worked as a Business Operations and Ecommerce Manager, responsible for streamlining operations and enhancing eCommerce performance. Between 2017 and 2020, he served as a Senior Business Analyst, focusing on data-driven decision-making. Additionally, from 2015 to 2017, he held the position of Search Engine Marketing Specialist, leveraging his marketing analytics skills to improve search engine performance.
Education and Expertise
Parashar P. holds a Master's Degree in Business Analytics from W. P. Carey School of Business – Arizona State University, completed in 2014. He earned his B.Tech in Computer Engineering from SVKM's Narsee Monjee Institute of Management Studies (NMIMS) in 2010. His educational background, combined with his professional experience, has equipped him with a strong foundation in data analytics, marketing analytics, and business operations.
Past Experience in Data and Business Analytics
Before his current role at Expedia Group, Parashar P. gained valuable experience in various analytics and business roles. He worked at RAPP as a Senior Data Analyst - Analytics Strategist from 2014 to 2015 and at Hay Group as a Senior Business Analytics Analyst from 2012 to 2013. Additionally, he served as a Business Analyst at Hay Group in 2012 and as a Research Analytics Analyst at Grail Insights from 2010 to 2012. These roles helped him develop a deep understanding of data-driven decision-making and strategic insights.