Paula Mc Enteggart
About Paula Mc Enteggart
Paula Mc Enteggart is an Email Marketing Manager at Expedia Group, specializing in maximizing online bookings and leads through email campaigns.
Current Title and Role at Expedia Group
Paula Mc Enteggart currently serves as the Email Marketing Manager at Expedia Group. Since joining the company in 2018, she has been stationed in the Vancouver, Canada Area. Her responsibilities include leveraging email campaigns to maximize online bookings and leads for various cruise brands. Additionally, she ensures the quality and accuracy of the email database for effective communication.
Previous Experience at Groupon
In 2017, Paula took on the role of Push Marketing Campaign Manager at Groupon in County Dublin, Ireland. During her 9-month tenure, she focused on executing push marketing campaigns to enhance customer engagement and drive sales.
Past Role at LearnUpon
From 2016 to 2017, Paula worked as a Digital Marketing Assistant at LearnUpon. Situated at Ocean House, Arran Quay, Dublin 7, she was involved in various digital marketing initiatives over a 9-month period, aiming to improve LearnUpon's online presence and user engagement.
Early Career at Clarity Learning Systems Ltd.
Between 2015 and 2016, Paula held the position of Digital Marketing Executive at Clarity Learning Systems Ltd. Over the span of one year, she executed digital marketing strategies to support the company's growth and visibility in the market.
Educational Background at Dublin Institute of Technology
Paula pursued her Bachelor of Science (BSc) in Industrial and Environmental Physics at Dublin Institute of Technology. She completed her studies from 2010 to 2013, acquiring a solid foundation in scientific principles that complement her marketing expertise.
Email Marketing Expertise
In her role at Expedia, Paula focuses on enhancing the customer experience through test and learn hypotheses. She ensures email communications are globally scalable while also being locally relevant. Paula stays updated with email marketing best practices and key legislation such as CASL and CAN-SPAM, allowing her to maintain compliance and effectiveness in her campaigns.