Philipp Schlaefer
About Philipp Schlaefer
Philipp Schlaefer is the Director Retail North East Asia at Expedia Group, with extensive experience in various leadership roles within the company and previous positions at Vodafone and Forte Ltd.
Title
Philipp Schlaefer is currently the Director of Retail for North East Asia at Expedia Group.
Career at Expedia Group
Philipp Schlaefer has held multiple senior roles at Expedia Group. As the Director of Retail North East Asia since 2019, he is based in Hong Kong SAR. From 2018 to 2019, he served as the Head of Commercial Global Transport Product in Singapore. Previously, he was the Head of Commercial Online Retail South East Asia & India from 2016 to 2018, and the Head of Commercial Online Retail Central Europe from 2012 to 2016, both roles also based in Singapore and London, respectively.
Previous Experience
Before joining Expedia Group, Philipp Schlaefer co-founded Forte Ltd. and served as Director from 2010 to 2012 in London. He has also held several positions at Vodafone, including Senior Manager - Operating Company Marketing from 2008 to 2009, Principal Manager - Business Development from 2007 to 2008, and Principal Manager - Proposition Development from 2005 to 2007 in Newbury, UK. His role as Senior Manager - Product Marketing and Product Manager was based in Düsseldorf, Germany.
Educational Background
Philipp Schlaefer holds a Master of Science (MSc) in Psychology from the University of East London, earned in 2010. He also achieved an MBA (Diplom-Kaufmann) from RWTH Aachen University. Further, he earned a BA in Business & Economics from the University of Basel, and a High School Diploma from Kolleg St. Blasien International Boarding School.
Key Contributions at Expedia Group
Philipp Schlaefer has played a significant role in developing cross-brand marketing strategies tailored to local customer needs in North East Asia. He established teams of insights and activation managers in Seoul and Hong Kong to enhance market share for Expedia and Hotels.com. He has also been instrumental in setting ROI targets with marketing channel leads and tracking inventory and product trends.