Preeti Semwal
About Preeti Semwal
Preeti Semwal is the Director of Data Science & Analytics at Expedia Group, with extensive experience in data-driven insights, machine learning, and business intelligence.
Current Role at Expedia Group
Preeti Semwal holds the position of Director Data Science & Analytics at Expedia Group. She began this role in 2024. In her current capacity, she is responsible for driving data-driven insights and integrating data science into business strategies, with a focus on enhancing business intelligence, product instrumentation, and performance monitoring. Her role involves the utilization of advanced machine learning techniques and advanced visualization tools for effective communication of complex data narratives to C-suite executives.
Previous Experience at hims & hers
Prior to joining Expedia Group, Preeti Semwal served as the Sr. Director, Analytics at hims & hers from 2021 to 2024. During her tenure, she focused on building data-driven solutions such as machine learning-based propensity models, cross-sell models, and advanced marketing mix modeling. Her work contributed to improved business decision-making and enhanced the company's ability to leverage data for strategic insights.
Professional Stints at SoFi
Preeti Semwal had key roles at SoFi, initially as Director, Marketing Data Science from 2017 to 2018, and later as Director, Product Data Science from 2018 to 2021. At SoFi, she specialized in campaign and product A/B testing, LTV modeling, and customer segmentation. Her expertise helped SoFi utilize data to optimize product offerings and marketing strategies. This period further honed her skills in business intelligence and data science applications.
Educational Background
Preeti Semwal's educational credentials are rooted in prestigious institutions. She earned her Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management, focusing on Marketing, Analytics, and Operations from 2012 to 2014. She also holds an M. Sc. in Mathematics from the Indian Institute of Technology, Kanpur (2005-2007) and a Bachelor’s Degree in Mathematics from St. Stephen's College, Delhi (2002-2005). These academic qualifications have laid a strong foundation for her career in data science and analytics.
Technical Skills and Expertise
Preeti Semwal is proficient in a wide range of technical tools and platforms that include SQL, R, Python, Tableau, Looker, Amplitude, and GCP. Her diverse skill set includes utilizing both supervised and unsupervised machine learning techniques, advanced visualization tools, and expertise in multi-touch attribution and market mix modeling. This technical versatility allows her to efficiently address complex data challenges and deliver impactful insights.
Experience in Advanced Analytics and Consulting
Before transitioning to her roles in data science leadership, Preeti worked as Senior Consultant, Advanced Analytics & Modeling at Deloitte Consulting LLP from 2014 to 2017 in the San Francisco Bay Area. Her earlier career also includes positions such as Senior Business Analyst at Dell (2010-2012) and Mu Sigma (2008-2010), where she developed her expertise in building and presenting data-driven insights. These roles equipped her with a solid foundation in analytics and problem-solving.