Rebecca Hurley
About Rebecca Hurley
Rebecca Hurley is the Director of Brand Marketing at Expedia Group, with extensive experience in marketing roles across various companies.
Title
Rebecca Hurley serves as the Director of Brand Marketing at Expedia Group. She has been in this position since 2022. In addition to her primary role, she holds the position of Senior Brand Manager for the Wotif Group within Expedia Group, a role she has been performing since 2018.
Work Experience at Expedia Group
Rebecca Hurley joined Expedia Group in 2018 as a Senior Brand Manager for the Wotif Group. Her responsibilities expanded in 2022 when she was appointed Director of Brand Marketing. In these roles, she has overseen the execution of integrated marketing programs that influence customer acquisition and retention in Sydney, New South Wales, Australia.
Previous Roles in Marketing
Before joining Expedia Group, Rebecca Hurley amassed considerable experience in marketing. She served as Senior Marketing Manager at Cover-More Group from 2016 to 2018 and as Consumer Marketing Manager at Helloworld Limited from 2015 to 2016. At Optus, she held multiple positions including Marketing Communications Manager from 2013 to 2015, Campaign Manager - Optus 'yes' Shops from 2010 to 2011, Collateral Manager from 2008 to 2009, and Senior Marketing Executive in various channels from 2005 to 2008. Her career in marketing began at Barloworld Coatings Australia, where she worked in various roles from 2000 to 2004.
Education and Expertise
Rebecca Hurley holds a Bachelor of Commerce in Marketing from the University of Western Sydney. She completed her degree in 1999. Her expertise spans both traditional and digital marketing channels, with proven success in both above the line and through the line campaigns. Known for innovative thinking, she effectively leverages these skills for business development and market growth.
Skill Set and Capabilities
Rebecca Hurley is recognized for her strong track record in delivering successful integrated marketing programs. She excels in communication, people leadership, and relationship-building, which enhance team performance and collaboration. Her ability to execute campaigns that attract and engage both new and existing customers is a testament to her innovative approach in the marketing sector.