Shanshan Xu
About Shanshan Xu
Shanshan Xu is a Senior Machine Learning Scientist at Expedia, Inc., specializing in real-time bidding algorithms and ROI optimization in marketing analytics.
Current Role at Expedia, Inc.
Shanshan Xu has been serving as a Senior Machine Learning Scientist at Expedia, Inc. since 2014. In this role, Xu focuses on developing and implementing meta search marketing projects, leveraging advanced machine learning techniques. Xu’s work influences key decision-making processes by utilizing quantitative methods drawn from statistics, operations research, and data mining.
Previous Roles at Initiative
Before joining Expedia, Inc., Shanshan Xu worked at Initiative in Los Angeles. From 2013 to 2014, Xu held the position of Supervisor, Analytics. Prior to this, Xu was the Analytics Manager at the same company from 2012 to 2013. Xu's responsibilities included overseeing analytics projects and optimizing marketing strategies through data analysis.
Experience at Amonix, Inc.
Shanshan Xu briefly worked as a Data Analyst at Amonix, Inc. in 2011 for a period of two months. During this time, Xu applied analytical skills to support the company’s data-driven initiatives, contributing to the enhancement of data analysis and reporting processes.
Academic Background and Teaching Experience
Shanshan Xu has a comprehensive academic background in statistics and mathematics from the University of Southern California. Xu earned a Ph.D. in Statistics from 2008 to 2012 and a Master of Science in Mathematics from 2006 to 2008. Additionally, Xu served as a Teaching Assistant at the university from 2006 to 2012, enriching the academic environment with expertise in statistics.
Specialization in Real-Time Bidding Algorithms
Shanshan Xu specializes in real-time bidding algorithms and ROI optimization within the realm of marketing analytics. By applying expertise in quantitative methods from statistics, operations research, and data mining, Xu has significantly impacted the development and effectiveness of marketing strategies. This specialization is particularly evident in Xu's role at Expedia, Inc., where these skills are crucial for driving successful meta search marketing projects.