Sherlyn Ong
About Sherlyn Ong
Sherlyn Ong is a Senior Manager in Search Engine Marketing at Expedia Group with extensive experience in integrated marketing campaigns and cross-group collaboration.
Title
Sherlyn Ong serves as the Senior Manager, Search Engine Marketing (SEM) at Expedia Group. She has held this position since 2018, operating out of London, United Kingdom. Her role focuses on overseeing and optimizing search engine marketing strategies to enhance the company's online visibility and drive user engagement.
Professional Background
Sherlyn Ong has built a robust career in marketing and product management spanning several roles at Expedia Group. She started as Merchandising Manager from 2013 to 2016 in Hong Kong, then advanced to Senior Manager, Merchandising APAC until 2017. She served as Head of Product & Site Optimization, APAC in 2017 and later took on roles like Senior Manager, Merchandising Strategy and Product in London. Before joining Expedia Group, Sherlyn worked at Vestas Asia Pacific Wind Technology, IDC, Microsoft Corporation, and HP.
Education and Expertise
Sherlyn Ong graduated from Murdoch University with a Bachelor of Marketing and the Media. She has over a decade of experience designing integrated marketing campaigns and managing communication platforms. Her expertise includes cross-group collaboration across various business units, regional events management, budget management, and marketing investment analysis.
Regional Events Management
Sherlyn Ong is experienced in managing regional events throughout Asia. This expertise reflects her strong understanding of market dynamics in this region, enabling her to tailor campaigns and initiatives to local preferences and trends effectively. Her work often involves close coordination with multiple business units and external vendors.
Vendor Management Experience
Sherlyn Ong's career includes extensive experience in managing external vendors. She is adept at coordinating and negotiating with third-party service providers to achieve marketing objectives. This experience has honed her skills in aligning vendor performance with the company's strategic goals, ensuring effective and efficient marketing execution.