Victoria Sims O’brien
About Victoria Sims O’brien
Victoria Sims O’Brien is the Head of Global Marketing Operations at Expedia Group, with extensive experience in leading marketing operations for luxury and lifestyle brands.
Current Role at Expedia Group
Victoria Sims O’brien currently holds the position of Head of Global Marketing Operations at Expedia Group. Since starting in 2022, she has been responsible for overseeing the global marketing operations. Her role encompasses leading strategic marketing initiatives and ensuring the alignment of marketing objectives with the overall business strategy.
Previous Professional Experience
Before joining Expedia Group, Victoria held several key positions in various companies. She worked at ODD as a Managing Consultant for three months in 2021 and served as Creative Services Director (Consultant) at Ennismore for four months in 2020. She has also been a Brand & Marketing Director (Consultant) at 49 Winters from 2019 to 2020 and a Business Consultant at BBH ZAG for five months in 2019. Additionally, she was the Founder and Director of VSO Consulting Ltd from 2019 to 2022 in London, United Kingdom.
Long-Term Roles at Wednesday
Victoria had a significant tenure at Wednesday, where she held multiple roles over several years. She started as an Account Director from 2009 to 2010, then moved on to become a Group Account Director from 2010 to 2013. She was then promoted to Head of Delivery / Project Management, a role she held from 2013 to 2017. Finally, she served as Client Director from 2017 to 2018.
Educational Background
Victoria Sims O’brien has an educational background that includes a BA Hons in International Business & Marketing Management from Leeds Metropolitan University. She also holds an ISP Diploma in Project Management from the Institute of Sales Promotion. Additionally, she attended Lancing College in Brighton and The Royal Naval School.
Expertise in Marketing for Luxury Brands
Victoria has extensive experience in leading marketing operations for luxury and lifestyle brands such as Chanel, Balenciaga, and Alexander McQueen. She specializes in creating culturally relevant experiences across industries including travel, fashion, beauty, and luxury. Her strong background in digital and brand strategy includes a focus on integrated campaigns and influencer activation.