Zoe C.
About Zoe C.
Zoe C. is the Region Head of Social Media for Expedia Group Brands, with extensive experience in PR and marketing, and a history of award-winning campaigns.
Professional Title at Expedia Group
Zoe C. currently holds the position of Region Head Of Social Media for Expedia Group Brands. She has been with Expedia Group in this role since 2022. Her responsibilities include overseeing social media strategies and campaigns across various brands within the Expedia Group in the Hong Kong SAR region.
Previous Roles in the Industry
Before her current role, Zoe served as the PR Director for Hotels.com, under the Expedia Group umbrella, in the Asia Pacific region from 2010 until 2022. She has also worked as the Corporate Marketing and Communications Manager for Nortel in Asia from 2006 to 2009. Her career includes a significant tenure at Edelman PR where she was an Account Manager from 2003 to 2006.
Educational Background
Zoe C. completed her Bachelor of Arts - BA degree with a double major in Translation and English Literature from The University of Hong Kong. Her coursework included journalism, preparing her for a career in communication and public relations.
Industry Recognition and Awards
Zoe C.'s work in social media and public relations has earned her numerous accolades. Notably, she led the award-winning Expedia Japan Instagram launch campaign, securing titles such as Best Social Media Campaign and Best Digital Campaign at the SABRE 2023. She won a Gold Award for Best Use of Social Media Platform at the Hashtag Awards 2023 and a Gold Award for the Experimental Publicity Stunt at the SABRE Awards 2021 for the 'Eau De Holiday' campaign. Additionally, she received the Korea Best Brand Awards from 2019 to 2021, presented by JoongAng Ilbo and Forbes Korea.
Campaign Successes
Among Zoe's most impactful campaigns is the 'Solosophy' campaign in Japan, which garnered recognition in the Travel and Tourism category at the SABRE 2020. Her initiatives have consistently won awards, including Best Campaign for Korea and Best Campaign for multi-country at the SABRE 2023, reflecting her strategic expertise in social media and public relations.
Jury Memberships in Prestigious Awards
Beyond her professional responsibilities, Zoe C. has also contributed to the industry as a jury member for several prestigious awards. Her roles include serving on the jury for SABRES 2021 APAC, PR Awards 2022, and SABRES 2023 APAC, highlighting her trusted expertise in evaluating excellence in public relations and social media campaigns.