Nicole Osterhout
About Nicole Osterhout
Nicole Osterhout serves as the Head of Events Marketing at Expedient, where she leads the strategy and execution of major events. She has a diverse background in event marketing and management, having previously worked with organizations such as the Pittsburgh Pirates and The Walt Disney Company.
Current Role at Expedient
Nicole Osterhout serves as the Head of Events Marketing at Expedient, a position she has held since 2022. In this role, she leads the strategy and execution of significant events, including annual sales kickoffs and advisory boards. She collaborates closely with sales and marketing teams to enhance lead generation efforts and develop impactful marketing campaigns. Nicole plays a crucial role in maintaining the corporate event calendar, which encompasses webinars and various industry and local events.
Previous Experience in Event Management
Prior to her current position, Nicole Osterhout gained extensive experience in event management through various roles. She worked at the Pittsburgh Pirates, where she held positions as Events Assistant, Events Coordinator, and Events Manager from 2019 to 2022. Her responsibilities included planning and executing events at PNC Park. Additionally, she served as a Street Team Member for Orlando City SC and worked at Splitsville Luxury Lanes as a Server/Hostess, further enhancing her skills in customer engagement and event execution.
Educational Background
Nicole Osterhout holds a Bachelor's degree in Sports Marketing and Media from Full Sail University, which she completed from 2018 to 2020. She also studied Sports Business at the Accelerated Sports Career Academy in 2017. Earlier, she attended the University of South Florida, where she studied Management, Marketing, and Related Support Services, earning her degree between 2010 and 2016. This educational foundation supports her expertise in marketing and event management.
Marketing Roles and Contributions
Throughout her career, Nicole has held various marketing roles that have contributed to her expertise in the field. She worked as a Signature Brand Marketing Specialist at LM Restaurants in 2021 and as an Area Marketing Director Assistant at Chick-fil-A-Franchise from 2020 to 2021. During her time at Chick-fil-A, she also served as Restaurant Marketing Director from 2018 to 2020. In these positions, she focused on developing marketing strategies and campaigns that align with business objectives.
Strategic Partnerships and Campaign Development
In her role at Expedient, Nicole Osterhout partners with sales teams across all markets to create marketing campaign ideas and strategies. She emphasizes achieving a strong return on investment while adhering to budget constraints. Her strategic approach includes developing a nationwide field marketing organization to support go-to-market initiatives, showcasing her ability to integrate marketing efforts with broader business goals.