Sofie De Vreese
About Sofie De Vreese
Sofie De Vreese serves as the Head of Growth & Partnerships for APAC at Expensify, where she has worked since 2018. She has a background in real estate and has held various leadership roles, including Head of Landlord Relations at Student.com and Portfolio Manager at DUWO studenthousing.
Work at Expensify
Sofie De Vreese currently holds the position of Head of Growth & Partnerships — APAC at Expensify, a role she has occupied since 2018. Based in Melbourne, Australia, she has been instrumental in expanding the company's partnership network by building strategic relationships with key stakeholders in leading accounting firms and integration partners. Sofie's leadership has led to significant milestones, including the establishment of Expensify's first partnership with an APAC Big 4 bank. Under her guidance, partner-generated revenue has tripled, showcasing her effectiveness in driving financial growth through strategic initiatives.
Previous Experience at Student.com
Before joining Expensify, Sofie De Vreese served as the Head of Landlord Relations for Australia & New Zealand at Student.com from 2016 to 2017. In this role, she focused on managing relationships with landlords and enhancing the platform's offerings in the Australasia region. Her experience in this position contributed to her expertise in partnership management and growth strategies within the real estate sector.
Background in Real Estate
Sofie De Vreese has a solid educational background in real estate. She studied at the Real Estate Institute of Victoria, where she achieved a Certificate IV in Property Services in 2015. Additionally, she completed the Agents Representative Course at Holmesglen in 2013. Her early career included a decade-long tenure as a Portfolio Manager at DUWO studenthousing, where she managed housing portfolios in Delft and Amsterdam from 2002 to 2012.
Current Education and Certifications
Sofie De Vreese is actively pursuing further education in Health and Physical Education/Fitness at Breathe Education, where she is working towards a Certificate IV in Pilates since 2018. In addition, she has been studying to achieve the Certified ScrumMaster (CSM)® certification through Scrum Alliance, which she is expected to complete in 2024. Her commitment to continuous learning enhances her professional capabilities in growth and partnership management.
Achievements in Sales and Training Programs
During her career, Sofie De Vreese has demonstrated a strong ability to lead and develop high-performing teams. At Expensify, she led the creation and management of a sales team of over 100 agents, consistently driving sales growth. She also played a crucial role in enhancing the ExpensifyApproved! University program, which provides partners with extensive knowledge of Expensify and allows them to earn CPE credits, further contributing to the company's educational initiatives.