Leigh Cook
About Leigh Cook
Leigh Cook serves as the CX Lead at Experient Group, where he has worked since 2022. With extensive experience in market research and brand strategy, he has held various leadership roles at North Highland and possesses advanced degrees in Dramatic Arts and Business Administration.
Work at Experient Group
Leigh Cook has been serving as the CX Lead for ExperientX at Experient Group since 2022. In this role, Cook focuses on enhancing customer experiences and driving innovation within the organization. Based in the Atlanta Metropolitan Area, Cook leverages extensive expertise in customer strategy to inform the development of new concepts and brand experiences.
Previous Experience at North Highland
Before joining Experient Group, Leigh Cook held multiple leadership positions at North Highland. Cook served as Associate Vice President of Customer Strategy & Innovation from 2019 to 2022, and as Associate Vice President of Global Futures Lead from 2014 to 2019. Additionally, Cook was the Director of Experience Strategy & Innovation from 2009 to 2014. These roles involved leading cross-functional teams and developing strategies across various industries, including Consumer Packaged Goods (CPG), Energy, and Financial Services.
Education and Expertise
Leigh Cook earned a Bachelor of Arts in Dramatic Arts from the University of North Carolina at Chapel Hill. Cook furthered education by obtaining a Master of Business Administration from Emory University's Goizueta Business School, specializing in Marketing. This academic background supports Cook's strong capabilities in both quantitative and qualitative market research, strategic foresight, and design thinking.
Strategic Planning and Innovation Skills
Leigh Cook is recognized for expertise in scenario and strategic planning, which aids in the development of digital products and innovation strategies. Cook specializes in future visioning and ideation facilitation, contributing to breakthrough business strategies. This skill set is essential for creating innovative customer experiences and informing brand strategy across diverse sectors.