Daryl Badla

Sales Director @ Experlogix

About Daryl Badla

Daryl Badla is a Sales Director at Experlogix, Inc., with a strong background in sales and business development within the telecommunications sector. He has held various leadership roles at companies such as Etiya, Sigma Systems, and PROS, and possesses extensive experience in managing customer relationships and delivering software solutions.

Work at Experlogix

Daryl Badla currently serves as the Sales Director at Experlogix, Inc. since 2022. His role involves overseeing sales strategies and initiatives to drive business growth. Based in London, England, he leverages his extensive experience in the telecommunications sector to engage with clients and understand their needs. His consultative approach enables him to propose tailored solutions that align with customer business drivers.

Previous Experience in Sales and Business Development

Before joining Experlogix, Daryl Badla held various positions in sales and business development. He was the European Sales Director at Etiya from 2020 to 2022 and served as Director of Business Development Alliances at Sigma Systems in 2018. His career at Sigma Systems also included roles as Pre-Sales Director and Sales Director, contributing to his comprehensive understanding of the sales process and customer engagement.

Education and Expertise

Daryl Badla holds a Bachelor of Science degree in Electronic Engineering from the University of York, which he completed from 1996 to 1999. He furthered his education with a Master of Science degree in Mobile and Satellite Communications from the University of Surrey, achieved in 2000. His academic background provides a strong foundation for his expertise in telecommunications and software solutions.

Background in Telecommunications

Daryl Badla has extensive experience in the telecommunications industry, having worked with major companies such as Vodafone, O2, and Tele-2. His roles have involved delivering software solutions and managing relationships with both internal and external customer teams. His background includes quality assurance management, where he specialized in enterprise applications within the telecommunications sector.

Management Skills and Customer Engagement

Daryl Badla has honed his management skills through various roles that required extensive customer communication. He focuses on ensuring project deliverables are met on time and within budget. His consultative background allows him to effectively engage with customers, understand their business drivers, and propose suitable solutions that address their needs.

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