Dan Kelly
About Dan Kelly
Dan Kelly serves as the Senior Director of Marketing at Expo, where he focuses on user empathy and strategic content creation. With a diverse background in marketing and content management, he has held various roles in notable companies, enhancing brand relatability and driving organic traffic.
Work at Expo
Dan Kelly serves as the Senior Director of Marketing at Expo, a position he has held since 2023. In this role, he focuses on developing marketing strategies that enhance user engagement and address customer needs. His experience in content creation and SEO is integral to driving organic search traffic and improving brand visibility.
Previous Experience
Prior to joining Expo, Dan Kelly held several key positions in various organizations. He worked at Porch as a Strategic Account Manager and Business Development professional from 2015 to 2017. He also served as a Customer Success Manager at Porch for 7 months in 2015. Dan's role at Pipeline Inbound as Director of Content & Accounts from 2017 to 2019 involved overseeing content strategies. He further developed his skills at Cockroach Labs as Sr. Technical Content Marketing Manager II from 2019 to 2023.
Education and Expertise
Dan Kelly studied at Loyola Marymount University, where he earned a Bachelor of Arts in Liberal Arts with a focus on English from 2002 to 2006. He also briefly studied English Literature at the University of Oxford in 2004. His academic background complements his professional expertise in content marketing, user empathy, and strategic SEO practices.
Marketing Philosophy
Dan Kelly emphasizes the importance of integrating content, social media, and SEO in marketing strategies. He believes that understanding user pain points is crucial for creating effective content. His approach involves humanizing brands to enhance relatability and appeal to potential clients, which he considers essential for successful marketing.
Content Management Experience
Dan Kelly has over 5 years of experience in managing and growing various content channels, including blogs, videos, webinars, and social media. His focus on strategic content creation has been pivotal in driving organic search traffic and engaging users effectively.