Gabriela Clough
About Gabriela Clough
Gabriela Clough is a Senior Market Research Specialist at Exponent, with extensive experience in market research and consumer insights. She has held significant roles at DoubleCheck Research, Burson-Marsteller, and Time Inc., specializing in tracking studies, market analysis, and advertising testing.
Work at Exponent
Gabriela Clough has been employed at Exponent as a Senior Market Research Specialist since 2022. In this role, she focuses on various aspects of market research, including tracking and satisfaction work, market studies, and advertising creative testing. Her position is based in Maynard, Massachusetts, where she applies her extensive experience to support clients in understanding consumer behavior and market dynamics.
Previous Experience in Market Research
Before joining Exponent, Gabriela Clough worked at DoubleCheck Research as a Client Success Manager from 2019 to 2022. In this role, she was responsible for ensuring client satisfaction and managing research projects. Prior to that, she held the position of Director, Knowledge Development at Burson-Marsteller from 1995 to 2000, and served as Director, Consumer Research & Insights at Time Inc. from 2000 to 2010. Her diverse experience spans over two decades in the market research field.
Education and Expertise
Gabriela Clough holds a Bachelor of Arts degree in Sociology and International Relations from Smith College. She furthered her education by obtaining a Master of Arts in International Affairs from The George Washington University. Her academic background complements her professional expertise, which includes conducting ethnographies, focus group moderation, and analyzing trends for business development across various industries.
Specializations in Market Research
Gabriela Clough specializes in several key areas within market research. Her expertise includes tracking and satisfaction work, market and advertising creative testing, and consumer panel development. She possesses a unique combination of quantitative and qualitative skills, along with strong writing capabilities. This diverse skill set enables her to effectively analyze consumer insights and contribute to strategic business decisions.