Benjamin Paddock
About Benjamin Paddock
Benjamin Paddock serves as the VP and Head of Design at Extend, where he has worked since 2021. With a background in graphic design and development, he emphasizes user education in product design and has developed design systems for notable clients.
Work at Extend
Benjamin Paddock currently serves as the VP, Head of Design at Extend, a position he has held since 2021. He has been instrumental in leading product design efforts, focusing on enhancing user-centric experiences across multiple platforms, including Web, iOS, and Android. Since joining Extend in 2019 as Product Design Lead, he has emphasized user education in product design, ensuring that users are well-informed about their financial decisions. His role involves re-architecting and redesigning Extend's platforms to improve usability and engagement.
Previous Experience in Design
Before his tenure at Extend, Benjamin Paddock worked as Design Director at Blenderbox, Inc. from 2012 to 2019. In this role, he led a team of design generalists and contributed to various projects, including digital engagement strategies and branding initiatives. His earlier experience includes positions as a Web Designer and Developer at Vibrant Media from 2010 to 2012, and as a Full-stack/Flash Developer and Designer at The Concept Farm from 2008 to 2010. He also worked as a Freelance Graphic Designer and Developer at Webb Communications in 2008 and as a Graphic Designer at Mudbug Media in 2007.
Educational Background
Benjamin Paddock studied at Loyola University New Orleans, where he earned a Bachelor of Arts degree in Graphic Design from 2003 to 2007. This educational background laid the foundation for his diverse career in design and development, equipping him with the skills necessary to create engaging user experiences and scalable product architecture.
Design Contributions and Projects
Throughout his career, Benjamin Paddock has developed elegant design systems for high-profile clients, including NYC.gov, NY DOE, Carnegie Corporation, Society for Neuroscience, and College Board. His work has focused on creating scalable product architecture and enhancing user experiences, demonstrating his commitment to effective design solutions that meet client needs.
Focus on User Education
In his current role at Extend, Benjamin emphasizes the importance of user education in product design. He believes that well-informed users are better equipped to make financial decisions. This focus on user education is a key aspect of his design philosophy, influencing how products are developed and presented to users.