Heather Hooks
About Heather Hooks
Heather Hooks serves as the Head of Product Marketing at Extend and has extensive experience in marketing roles across various companies, including Coleman Research and The Trade Desk. She specializes in simplifying messaging for complex technology products and has a strong background in developing go-to-market strategies.
Current Role at Extend
Heather Hooks serves as the Head of Product Marketing at Extend, a position she has held since 2020. In this role, she focuses on developing and executing product marketing strategies that align with the company's objectives. Her work involves simplifying messaging for complex technology products, particularly in the AdTech and MarTech sectors. Hooks leverages her extensive experience to enhance customer relationships and drive market success.
Previous Experience in Marketing
Before joining Extend, Heather Hooks held several significant positions in marketing. She worked as the Director of Product Marketing at The Trade Desk from 2018 to 2020. Prior to that, she served as Vice President of Marketing at Teralytics for one year in 2015-2016 and at Operative for two years from 2013 to 2015. Her earlier roles at Coleman Research included Marketing Manager and Director of Marketing, where she contributed to various marketing initiatives.
Sales and Marketing Background
Heather Hooks has a diverse background that includes experience in sales and marketing. She began her career at Coleman Research as a recruiter and later transitioned to institutional sales. This sales experience has complemented her marketing roles, enhancing her ability to close deals and understand customer needs. Additionally, her time as International Media Sales Manager at Big Media Group provided her with valuable insights into global markets.
Education and Expertise
Heather Hooks earned her Bachelor of Business Administration (BBA) degree from the Texas McCombs School of Business, where she studied International Business and German from 2001 to 2005. Her academic background supports her expertise in developing go-to-market strategies and understanding consumer behavior. Hooks has led product marketing initiatives for major financial institutions, including American Express, Visa, and MasterCard, showcasing her proficiency in the financial services sector.
Professional Focus and Interests
Heather Hooks is passionate about understanding consumer behavior and the motivations behind purchasing decisions. She emphasizes the importance of simplifying messaging for complex technology products, particularly in the AdTech, MarTech, and Financial Services sectors. Her strong focus on building customer relationships and deep industry expertise drives her success in product marketing.