Danielle Scherer
About Danielle Scherer
Danielle Scherer serves as the VP of Revenue Performance Management & Operations at ExtraHop, where she has worked since 2022. With extensive experience in marketing and operations, she has held leadership roles at companies such as Bitdefender, BMC Software, and SAP, focusing on data-driven strategies for revenue growth.
Current Role at ExtraHop
Danielle Scherer serves as the Vice President of Revenue Performance Management & Operations at ExtraHop, a position she has held since 2022. In this role, she focuses on deploying data-driven strategies to enhance revenue growth. Her responsibilities include implementing innovative technologies to optimize revenue operations and drive continual growth within the organization. Scherer works remotely, contributing to the company's objectives through her extensive experience in marketing and operations.
Previous Experience at Bitdefender
Prior to her current role, Danielle Scherer worked at Bitdefender as Vice President of Marketing from 2021 to 2022. During her tenure, she was responsible for leading marketing initiatives and strategies aimed at increasing brand awareness and market share. Her experience at Bitdefender contributed to her understanding of the cybersecurity landscape and the importance of effective marketing in driving business success.
Marketing Leadership at BMC Software
Danielle Scherer held the position of Senior Director of Marketing at BMC Software from 2009 to 2021. Over her twelve years at the company, she developed and executed marketing strategies that supported the company's growth objectives. Her leadership in marketing played a crucial role in aligning the marketing efforts with the overall business strategy, enhancing brand positioning and customer engagement.
Educational Background
Danielle Scherer studied at the University of Phoenix, where she earned a Bachelor of Science degree in Business, Management, and Marketing. She also attended the University of North Dakota, completing an Accounting and Finance Program. Additionally, she participated in the Executive Program in Innovation & Strategy at MIT Sloan Executive Education, furthering her expertise in strategic innovation.
Career Progression and Early Roles
Danielle Scherer began her career as a Technical Support Professional at Solution Systems, Inc. from 1990 to 1991. She then transitioned to Novell as an Enterprise Certified Network Engineer for one year. Following that, she worked at SAP as a Strategic Alliances Manager from 1992 to 1996, and later served as Sales Operations Director at Avaya from 1996 to 1998. Her diverse experiences laid the foundation for her future roles in marketing and operations.