Justin Carter
About Justin Carter
Justin Carter is a Senior Social Media Manager at ExtraHop, with extensive experience in digital marketing and social media strategy. He has held various roles in notable companies, including Gracie Films, Sony Pictures Entertainment, and the University of Southern California, and possesses expertise in advanced digital marketing tools.
Work at ExtraHop
Justin Carter serves as the Senior Social Media Manager at ExtraHop, a position he has held since 2021. In this role, he leads the development of corporate social media strategies that integrate both organic and paid efforts. His work aims to enhance brand awareness and generate high-quality leads for the company. Additionally, he contributes as a content creator for the ExtraHop Blog, focusing on topics related to cybersecurity and digital marketing. Justin also produces a monthly live streaming show on platforms such as LinkedIn Live, Facebook Live, Twitter Live, and YouTube Live, where he discusses cybersecurity news and ExtraHop content.
Education and Expertise
Justin Carter holds a Master's Degree in Communication Management from the University of Southern California, which he completed from 2007 to 2010. He also earned a Bachelor's Degree in Organizational Communication, Broadcast Journalism, and Sport Management from Washington State University between 1999 and 2003. His expertise includes advanced digital marketing tools such as Adobe Creative Suite, Sprout Social, Hootsuite, and Google Analytics. He is certified in Digital Analytics and Social Media Consulting, reflecting his strong foundation in data-driven marketing strategies.
Background
Justin Carter has a diverse professional background in marketing and communications. He began his career as a Communication & Public Relations Intern at Seattle Sounders FC in 2002. He then worked at Sony Pictures Entertainment as a Marketing & Creative Services Intern in 2003. His experience includes roles at Gracie Films, where he was an Assistant to the Executive Vice President & Chief Financial Officer from 2004 to 2005, and at FOX Sports as a Researcher in 2010. He has also held various positions at the University of Southern California, including Brand Marketing Manager and Manager of Customer Service & Student Programs Advisor.
Previous Positions
Before joining ExtraHop, Justin Carter held several significant roles in marketing and social media management. He worked at Marchex as the Social Media & Customer Lifecycle Marketing Manager from 2017 to 2021. Prior to that, he served as the Branding & Marketing Director at Tongal from 2009 to 2010. He also spent nine years as a Social Media Consultant at Stretch Synergy, from 2014 to 2023. His experience spans various industries and includes a focus on enhancing brand presence through effective marketing strategies.