Kerry Rana
About Kerry Rana
Kerry Rana serves as the Senior Director of Digital Marketing and Experience at ExtraHop, where he has driven significant improvements in conversion rates and engagement through strategic initiatives. With a diverse background in digital marketing across various companies, he has consistently achieved measurable results in lead generation and digital transformation.
Current Role at ExtraHop
Kerry Rana serves as the Senior Director of Digital Marketing and Experience at ExtraHop, a position held since 2023. In this role, Rana manages a digital experience team responsible for the company's primary demand generation channel, the website. Under Rana's leadership, the team has achieved lead generation that exceeds goals by 50%. Additionally, Rana has driven a $48 million opportunity pipeline within the first six months of tenure and has overseen significant digital initiatives, including a large-scale website redesign involving over 60 stakeholders across multiple business units.
Previous Experience at American Express
Kerry Rana has held multiple roles at American Express, contributing to various marketing strategies. Rana worked as a Manager in B2B Premium and Digital Retention Strategy from 2016 to 2018. Prior to that, Rana served as a Senior Analyst for B2B Co-Brand Partnerships and Referral Program Strategy from 2015 to 2016, and as a Marketing Analyst for B2B Digital Acquisition from 2013 to 2015. These roles involved developing strategies that enhanced customer engagement and retention.
Background in Digital Marketing
Kerry Rana has a strong background in digital marketing, with experience spanning various industries. Rana worked at Amazon as part of the Growth Marketing team for Audible for Business from 2018 to 2020. Additionally, Rana held the position of Director of Digital Transformation and Marketing Strategy at Bottomline Technologies from 2020 to 2021, and later as Director of Bank Partnerships and Marketing Strategy from 2021 to 2023. These roles focused on driving digital transformation and marketing strategies to enhance business growth.
Education and Qualifications
Kerry Rana studied at Rutgers University, where Rana earned a Bachelor's degree in Psychology, with a focus on Organizational Leadership and Labor Relations. Additionally, Rana pursued studies in Career Counseling. This educational background provides a foundation for understanding consumer behavior and effective marketing strategies.
Achievements in Digital Marketing
Throughout Kerry Rana's career, notable achievements include increasing engagement by 30% across target accounts through strategic digital initiatives in search engine marketing and paid social channels. At ExtraHop, Rana's efforts led to a 3X return on investment from digital closed won conversions in the first half of 2023. Rana also successfully hired two award-winning agencies to revamp paid media campaigns and website design, resulting in a 5% increase in conversion rates within three months.