Kristen Riley
About Kristen Riley
Kristen Riley is the Director of Demand Generation at ExtraHop, with over 10 years of experience in marketing strategy and analytics, primarily in the financial services sector. She previously held marketing roles at Bottomline Technologies, St. Mary's Bank, and Service Credit Union, and has earned both a Bachelor's and a Master's degree in Marketing from Southern New Hampshire University.
Work at ExtraHop
Kristen Riley serves as the Director of Demand Generation at ExtraHop, a position she has held since 2022. In this role, she is responsible for developing and executing demand generation strategies to drive customer acquisition and engagement. Her work focuses on leveraging data-driven insights to optimize marketing campaigns and enhance brand visibility in the competitive technology landscape.
Previous Experience in Marketing
Prior to her current role, Kristen worked at Bottomline Technologies as a Marketing Program Manager from 2019 to 2022. She also held the position of Director of Marketing Programs at Bottomline Technologies for a brief period in 2022. Earlier in her career, she served as a Marketing Officer at St. Mary's Bank from 2017 to 2018 and held various roles at Service Credit Union, including Marketing Analyst and Marketing Coordinator.
Education and Expertise
Kristen Riley has a strong educational background in marketing. She graduated with a Bachelor's degree in Business/Marketing from Southern New Hampshire University in 2011. She continued her studies at the same institution, earning a Master's degree in Marketing with a focus on digital marketing, brand management, and consumer behavior. Her academic achievements complement her over 10 years of experience in marketing strategy, analytics, and project management.
Background in Financial Services
Kristen has extensive experience in the financial services industry, having worked in various marketing roles at Service Credit Union and St. Mary's Bank. Her roles included Member Service, Marketing Analyst, and Marketing Officer, where she developed skills in market research and digital marketing. This background has equipped her with a comprehensive understanding of the unique challenges and opportunities within the financial sector.