Kristin Reid
About Kristin Reid
Kristin Reid is a Senior Partner Marketing Manager at ExtraHop, where she focuses on partner marketing activities to enhance brand awareness and generate new business opportunities. With a background in event management and marketing across various companies, she has developed comprehensive communication plans and manages marketing budgets effectively.
Work at ExtraHop
Kristin Reid currently serves as the Sr. Partner Marketing Manager for North America at ExtraHop, a position she has held since 2023. In this role, she focuses on supporting partner marketing activities through various initiatives, including field events, trade shows, online advertising, lead campaigns, and email campaigns. Her efforts aim to enhance brand awareness and uncover new business opportunities. Prior to her current role, she worked as the Sr. Field Marketing Manager for the Pacific and Western Canada regions from 2022 to 2023.
Previous Experience in Marketing
Before joining ExtraHop, Kristin Reid held several marketing positions. She worked at Optiv Inc as the Regional Marketing Programs Manager for the Northeast Enterprise and Strategic sectors from 2020 to 2021. Additionally, she served as the Americas Field & Partner Marketing Manager at Deep Instinct from 2021 to 2022. Her earlier experience includes roles at Cerner Corporation as a Senior Marketing Coordinator and at ASE GROUP, INC. as a Conference & Event Planner.
Education and Expertise
Kristin Reid earned a Bachelor of Science degree in Conference and Event Management from the University of Missouri-Columbia, where she studied from 2008 to 2012. Her educational background has provided her with a solid foundation in event planning and marketing strategies, which she has applied throughout her career in various marketing roles.
Marketing Skills and Responsibilities
In her current role, Kristin Reid tracks and evaluates the return on investment (ROI) of partner marketing programs to ensure their effectiveness and alignment with sales goals. She manages the marketing budget, partner allotment, and bookings reports, ensuring that all marketing activities are strategically aligned. Additionally, she has developed a comprehensive partner communication plan that includes a monthly newsletter, webinar series, cadence calls, surveys, and partner portals.
Early Career Experience
Kristin Reid began her career as a Sales Coordinator and Event Manager at Bevo Mill in St. Louis, Missouri, where she worked from 2012 to 2013. She later transitioned to various marketing roles, gaining experience in different aspects of marketing and event management, which contributed to her professional development in the field.