Lori Ann (Ross) Kane, Cmp
About Lori Ann (Ross) Kane, Cmp
Lori Ann (Ross) Kane is the Director of Corporate Marketing Events at ExtraHop, where she has worked since 2023. She has extensive experience in marketing and event planning, having held various roles at notable companies including RSA Security and BioCatch.
Work at ExtraHop
Lori Ann Kane has been serving as the Director of Corporate Marketing Events at ExtraHop since 2023. In this role, she is responsible for strategizing and implementing various corporate marketing events. Her position involves managing event logistics, coordinating with cross-functional teams, and ensuring alignment with corporate marketing objectives. Kane's expertise in experiential events and program management contributes to the success of marketing initiatives at ExtraHop.
Previous Experience in Marketing
Before joining ExtraHop, Lori Ann Kane held several positions in marketing across various organizations. She worked at RSA, The Security Division of EMC, in multiple roles, including Marketing Consultant and Global Field and Channel Marketing, accumulating over six years of experience there. Additionally, she served as Head of Events & Local Engagement Marketing at BioCatch and as Marketing Manager at Sophos. Her diverse background in marketing roles has equipped her with a broad skill set in event planning and program management.
Education and Expertise
Lori Ann Kane earned a Bachelor of Science (BS) degree in Marketing from the University of Massachusetts Dartmouth. Her educational background complements her extensive experience in corporate marketing and event management. Kane possesses a certification in Meeting Planning, further enhancing her qualifications in the field. She is known for her strong communication skills and ability to engage effectively with stakeholders at all corporate levels.
Skills in Event Management
Lori Ann Kane specializes in strategizing and implementing global marketing programs, including sponsorships, awareness events, and demand generation activities. She has a proven track record in managing experiential events and customer loyalty programs. Kane is skilled in vendor management and Account-Based Marketing (ABM), which allows her to effectively coordinate marketing efforts and ensure successful event execution. Her organizational skills and aptitude for budget tracking contribute to her effectiveness in program management.
Career Development and Growth
Throughout her career, Lori Ann Kane has demonstrated a commitment to professional growth and development in the marketing field. She has transitioned through various roles, gaining experience in event planning, marketing strategy, and team leadership. Her tenure at RSA Security included roles focused on field marketing and customer engagement, allowing her to build a comprehensive understanding of the marketing landscape. Kane's ability to work cross-functionally and lead teams has been a significant factor in her career advancement.