Alejandro Manzini
About Alejandro Manzini
Alejandro Manzini is the Consumer Marketing D&A Lead at ExxonMobil, with extensive experience in marketing and communications across various companies in Argentina.
Company
Alejandro Manzini is currently working at ExxonMobil as the Consumer Marketing D&A Lead, a position he has held since 2022. Based in Buenos Aires, he operates in a hybrid work environment. ExxonMobil is a global leader in energy production with extensive operations across various segments, where Alejandro oversees consumer marketing data and analytics.
Title
Alejandro Manzini holds the title of Consumer Marketing D&A Lead at ExxonMobil. In this role, he develops and executes consumer analytics programs, including data-driven segmentation and predictive models. He is also responsible for defining and managing data acquisition, management, and governance processes to advance consumer analytics capabilities.
Professional Background
Alejandro has extensive experience in marketing and consumer analytics, having worked in various significant roles prior to his current position. He served as Brand Lead Strategist at Avatar from 2021 to 2022 and as Head of Marketing and Sales at Sion from 2015 to 2021. Earlier in his career, he worked as Marketing and Communications Coordinator at NMR from 2011 to 2015 and as Marketing and Communications Assistant at InTouch S.A from 2005 to 2010.
Education and Expertise
Alejandro earned a Front End Developer certification from Centro de e-Learning UTN FRBA in 2022. He obtained a Digital Marketing certification from EducacionIT in 2020 and holds a Degree in Social Communication from Universidad Nacional de Entre Ríos, completed in 2010. Additionally, he received a Social Communication Technician degree specializing in Audio and Image from the same university in 2008.
Achievements
Alejandro has developed communication and marketing plans for notable global leaders, such as Coca Cola, Johnson & Johnson, and Unilever. At ExxonMobil, he ensures the alignment of systems, tools, and processes with business data strategy to drive marketing KPI results. He also provides functional and administrative guidance to his data and analytics team, coordinating efforts to enhance consumer analytics capabilities.