Alessandro Cafasso
About Alessandro Cafasso
Alessandro Cafasso is the Global Mobil 1 Brand Manager at ExxonMobil and a Marketing Strategy Advisor at Esso Italiana Srl, with a career spanning various roles in marketing and sales within the petroleum and automotive industries.
Current Roles and Responsibilities
Alessandro Cafasso currently serves as the Global Mobil 1 Brand Manager for Lubes Marketing at Exxonmobil. Additionally, he holds the position of Marketing Strategy Advisor at Esso Italiana Srl, focusing on Italy and Mediterranean regions since 2019. His role involves developing and implementing marketing strategies to elevate the Mobil 1 brand on a global scale. In his advisory role, he provides strategic insights to enhance market performance.
Previous Experience in Lubes Marketing
Alessandro has extensive experience in Lubes Marketing at Exxonmobil. In 2017, he worked as the Global OEM Brands Manager, a position he held for seven months. His responsibilities were centered around managing and promoting OEM brands within the lubricants market. Prior, Alessandro held the role of Lubes Field Marketing Team Lead for Italy, France, Iberia, and the Balkans from 2013 to 2015, where he led marketing initiatives and field operations across multiple European territories.
Roles in the Fuel Sector
In the fuel sector, Alessandro Cafasso has accumulated significant experience through various positions at Esso Italiana Srl and Exxonmobil Petroleum & Chemical B.v.b.a. From 2005 to 2007, he served as Retail Fuels Territory Manager for Italy, and subsequently, from 2007 to 2008, he worked as Retail Fuels Business Proposal Advisor for Italy and Iberia. He also served as the Norway Retail Fuels Pricing Tactics Advisor from 2009 to 2011, where he was responsible for pricing strategies in the Norwegian market.
Early Career and Academic Background
Alessandro began his career as National Coordinator for Commercial Vehicles Aftersales at Ford Motor Company from 2003 to 2004. He later transitioned to Plastwood, where he worked as Marketing Manager from 2004 to 2005. He holds a degree in Economics, which he pursued from 1999 to 2003, establishing a strong academic foundation for his career in strategic marketing and brand management.
Contributions at Esso Italiana Srl
Throughout his tenure at Esso Italiana Srl, Alessandro contributed to various departments and roles, including Market Conversion Lead from 2015 to 2017. His efforts were integral to optimizing market practices and converting business strategies. From 2011 to 2013, he also served as the Italy Retail Fuels Program Coordinator, overseeing and coordinating fuel programs to enhance operational efficiency and market viability.