Alex Perrin
About Alex Perrin
Alex Perrin is the Loyalty, CX & Mobile App Programs Manager for Europe, Africa, and the Middle East at ExxonMobil, with extensive experience in digital marketing strategy and customer experience.
Current Role at ExxonMobil
Alex Perrin currently serves as the Loyalty, CX & Mobile App Programs Manager for Europe, Africa, and the Middle East at ExxonMobil. In this role since 2021, Alex is responsible for managing loyalty programs and customer experience strategies, focusing heavily on digital marketing and mobile app initiatives across these regions. The role involves day-to-day promotional activities and the implementation of KPIs to improve customer retention.
Previous Positions at ExxonMobil
Before his current role, Alex Perrin held various positions at ExxonMobil. From 2018 to 2021, he managed Digital, Mobile App & CX Programs for Europe, Africa, and the Middle East. He also served as the Global Loyalty Programs Manager from 2016 to 2017, France Pricing Tactics Advisor from 2015 to 2016, and Norway Pricing Tactics Advisor from 2013 to 2015. Earlier roles include Retail Operations Manager for Southeast UK, Europe & Africa Retail Training Manager, and UK & Ireland Operations Support Manager, showcasing his diverse experience within the company.
Educational Background
Alex Perrin has an extensive educational background. He completed an Executive Education Program in Business Strategy & Fundamentals at London Business School from 2005 to 2007. Earlier, he earned a BSc in Biological Sciences from the University of East Anglia, where he studied Cellular Biology from 2001 to 2005. Additionally, Alex studied at the Université de la Méditerranée (Aix-Marseille II), completing courses in Cell Biology.
Focus on Digital Marketing Strategy
Alex Perrin has a strong focus on digital marketing strategy, with particular expertise in loyalty and customer experience. At ExxonMobil, Alex has developed annual marketing plans and budgets for loyalty, app, and customer experience programs. He has also implemented KPI and stewardship processes centered on the customer acquisition funnel model to enhance customer retention. His work involved analyzing customer journeys and digital interactions to improve overall customer experience.
Experience in Event Management
Before joining ExxonMobil, Alex Perrin worked as an Event Manager at Corporate Leisure International from 2002 to 2005. In this role, he gained valuable experience in managing and coordinating events, which likely contributed to his skills in organizational planning and customer focus in his subsequent roles at ExxonMobil.