Antonio Garrido
About Antonio Garrido
Antonio Garrido is a Senior Brand Manager at ExxonMobil with extensive experience in managing and innovating consumer brands, previously working at Grupo Jumex and Bimbo, S.A. de C.V. He holds a degree in Marketing from Universidad Tecmilenio and has expertise in market research, pricing strategies, and strategic planning.
Current Role at ExxonMobil
Antonio Garrido is currently a Senior Brand Manager at ExxonMobil in Mexico. He manages brand strategies and marketing efforts for the company. His role involves overseeing various aspects of brand management, including strategic planning and commercial partnerships. Antonio's position requires participation in executive meetings and contributing to strategic decision-making processes.
Previous Experience at Grupo Jumex
Before joining ExxonMobil, Antonio Garrido served as Gerente de Marketing at Grupo Jumex from 2016. In this role, he managed marketing initiatives and was involved in strategic planning for the company's brand. His responsibilities included handling budget management, sales, and profitability for various product lines.
Career at Bimbo, S. A. de C. V.
Antonio Garrido has an extensive background with Bimbo, S. A. de C. V., where he held multiple roles including Marketing Innovación, Brand Manager Sr Tía Rosa, and Brand Manager. From 2011 to 2015, he handled brand management and innovation for well-known products like Negrito (Nito), Mantecadas Bimbo, Tortillinas Tía Rosa, Gansito, and Choco Roles. His responsibilities spanned comprehensive product category management, focusing on sales, profitability, and strategic planning.
Early Career at Barcel
Antonio Garrido began his career at Barcel, where he worked as Price Strategy Analyst and Asistente de marca. He was responsible for market research and pricing strategies, gaining two years of experience in these strategic areas. His time at Barcel laid the foundation for his expertise in brand management and strategic planning.
Education and Academic Credentials
Antonio Garrido graduated from Universidad Tecmilenio with a Licenciado en Mercadotecnia in 2008. During his studies, he focused on marketing principles and strategies, which provided a solid academic foundation for his career in brand management and marketing.