Daniela Flores, MBA
About Daniela Flores, MBA
Daniela Flores, MBA, is the B2B Marketing & Communications Strategy Manager at ExxonMobil, with a background in marketing, management consulting, and data science.
Company
Daniela Flores is currently employed at ExxonMobil as a B2B Marketing & Communications Strategy Manager. She has been with the company since 2022 and is based in Houston, Texas. Previously, she held the role of Associate Consumer Marketing Manager, Loyalty & Mobile App, also at ExxonMobil, from 2020 to 2022.
Title
Daniela Flores holds the title of B2B Marketing & Communications Strategy Manager. In this role, she develops social media communications strategies for Mobil commercial lubricants brands in North America. She also creates brand customer experience strategy KPIs and an offer framework to align product offers with brand guidelines and appeal to target stakeholders.
Professional Background
Daniela's career spans multiple industries and roles. At Starbucks, she was an Associate Brand Manager in Marketing in 2019. From 2016 to 2018, she worked as a Management Consultant at Sense Corp in Houston. She also served as Vice President of the SHPE Houston Chapter for two years. Earlier in her career, she held data science and analysis roles at Waste Management and interned at the Federal Reserve System.
Education and Expertise
Daniela holds an MBA in Marketing from Rice University's Jones Graduate School of Business, completed in 2020. She also earned a BS in Industrial Engineering with a minor in Entrepreneurship from Columbia University. Her educational background is complemented by studies in Mathematics and Statistics at Universidad Politécnica de Madrid and earlier studies at Americas High School.
Industry Contributions
In her current role at ExxonMobil, Daniela leads the design and execution of creative briefs, awareness campaigns, and lead management strategies for commercial lubricants products. She focuses on sectors such as construction, mining, on-highway fleets, industrial, and power generation.