Hirak Guha
About Hirak Guha
Hirak Guha is the General Manager of Marketing Deployment (B2B) at ExxonMobil, specializing in strategic marketing plans and brand positioning.
Title and Current Role
Hirak Guha serves as the General Manager of Marketing Deployment (B2B) at ExxonMobil. In this role since 2019, he applies his expertise to manage and implement marketing strategies specifically tailored for business-to-business interactions. His work focuses on strategic marketing plans that integrate digital, social, and community engagement.
Educational Background
Hirak Guha studied at the Institute of Management, Bhubaneshwar, where he obtained a Post Graduate Diploma in Business Management from 2002 to 2004. He also holds a Bachelor of Commerce degree from Kalikata Viswavidyalaya, completed between 1998 and 2001. Additionally, he completed his secondary education at St Francis Xaviers from 1994 to 1998.
Industry Experience
Hirak Guha has extensive experience across a variety of industries. His professional journey spans sectors such as Telecom, Consumer Durable, FMCG, Hospitality, Finance, Tourism, and Energy. This diverse background allows him to bring a wealth of knowledge and adaptability to his current role at ExxonMobil.
Marketing Expertise
Hirak Guha specializes in developing strategic marketing plans that incorporate digital marketing, social media, and community engagement. He focuses on identifying zone-specific market trends and customizes communication and marketing initiatives accordingly. His plans often leverage consumer and cultural trends to optimize brand positioning and planning.
Leadership in Partnerships
Hirak Guha has a strong background in leading high-performing, commercially intensive partnerships. His expertise in brand positioning and strategic marketing makes him effective in cultivating and maintaining significant business relationships. His role often involves overseeing initiatives that drive brand engagement and market reach.