Novesa Rudjito
About Novesa Rudjito
Novesa Rudjito is a Consumer Marketing Manager at ExxonMobil with over 10 years of experience in marketing communication and brand management.
Title and Current Role
As of 2018, Novesa Rudjito serves as the Consumer Marketing Manager for ExxonMobil in the Greater Jakarta Area, Indonesia. In this role, Rudjito is responsible for aligning the global and regional marketing strategies for the Mobil™ brand and executing them within Indonesia. This position emphasizes a blend of both traditional and digital marketing approaches.
Previous Experience at Crown Holdings, Inc.
Novesa Rudjito worked as a Trainee Marketing Communication at Crown Holdings, Inc. from 2016 to 2017 in the Paris Area, France. During this time, Rudjito developed a successful digital marketing strategy for the EMEA region, showcasing adeptness in digital marketing and strategic planning.
Career Path and Roles in Marketing
Over a career spanning more than ten years, Novesa Rudjito held positions at multiple companies including Glitz Media, Femina Group, Hivos, and Frontier Consulting Group. Roles ranged from Sr. Account Executive and Senior Account Executive to Project Consultant and Business Analyst, mainly in the Greater Jakarta Area, Indonesia. This extensive background has fostered a deep expertise in marketing communication, brand management, and both traditional and digital media.
Educational Background
Novesa Rudjito holds a Master’s Degree in Digital Marketing & CRM from IÉSEG School of Management, completed from 2015 to 2017. Prior to that, Rudjito achieved a Bachelor's degree in Communication Science (Marketing Communication) from Universitas Padjadjaran, where studies took place from 2003 to 2008.
Digital and Offline Marketing Expertise
In Rudjito's current role at ExxonMobil Lubricants Indonesia, responsibilities include managing brand digital assets such as websites, social media channels, and e-commerce platforms. Additionally, Rudjito spearheads digital consumer promotion campaigns and is involved in offline marketing activities like community activations and on-site branding, thereby integrating comprehensive marketing strategies.