Shan Dhingra
About Shan Dhingra
Shan Dhingra is a Marketing Manager at ExxonMobil in Bengaluru, Karnataka, India, with a background in mechanical engineering and extensive experience in marketing and business development.
Current Role at ExxonMobil
Shan Dhingra serves as the Marketing Manager at ExxonMobil in Bengaluru, Karnataka, India. He has held this position since 2017. His responsibilities include developing and executing marketing programs and loyalty schemes for the automotive lubricants division at a pan India level. A key part of his role involves managing below-the-line (BTL) and market storming activities across tier 1, 2, and 3 cities to enhance brand awareness and expand the company's network.
Previous Roles in Marketing and Sales
Before joining ExxonMobil, Shan Dhingra worked at AXA Partners as an Assistant Sales Manager from 2016 to 2017 in the New Delhi Area, India. At AXA Partners, he was involved in various sales activities. Prior to that, he served as the Business Development Manager at Mahindra First Choice Services Ltd. from 2014 to 2016, also in the New Delhi Area. During his tenure at Mahindra, he focused on driving business growth and development initiatives.
Educational Background in Mechanical Engineering
Shan Dhingra obtained his Bachelor of Technology (B.Tech.) in Mechanical Engineering from GALGOTIA’S COLLEGE OF ENGINEERING AND TECHNOLOGY, GREATER NOIDA. He completed his degree program between 2009 and 2013. His technical education has provided him with a strong foundation that supports his marketing and business development strategies in the automotive sector.
Marketing Strategies and Campaign Management
In his role at ExxonMobil, Shan Dhingra has designed and executed co-branded marketing promotions with original equipment manufacturer (OEM) partners and car manufacturers. He has been actively involved in brand building through associations with motorsport rallies and has executed public relations campaigns for various activities, product launches, and associations. His efforts have been key in managing Pan India retail branding and out-of-home (OOH) advertising, with a focus on evolving designs to increase customer retention and reduce overall spending.