Xice (Jeffrey) Sun, MBA
About Xice (Jeffrey) Sun, MBA
Xice (Jeffrey) Sun, MBA, is the Marketing Director at ExxonMobil in Shanghai, China, with over 12 years of cross-cultural working experience and expertise in privacy protection engineering.
Company
Xice (Jeffrey) Sun, MBA, currently holds the position of Marketing Director at ExxonMobil. He has been serving in this role since 2010 and is based in Shanghai, China.
Education
Xice Sun earned a Master of Business Administration (MBA) from the University of Illinois Urbana-Champaign's Gies College of Business, completing his studies from 2020 to 2022. Prior to that, he achieved both a Master of Engineering (2010) and a Bachelor of Engineering (2007) from Zhejiang University. His undergraduate studies were part of the Mixed Class of Chu Kochen College, and his graduate degree was through the College of Control Science and Engineering.
Professional Experience
With over 12 years of cross-cultural working experience in China, Singapore, and the USA, Xice Sun specializes in various marketing and engineering domains. He has over 5 years of people management experience and currently leads an end-to-end digital marketing team at ExxonMobil. As Marketing Director, he collaborates with data and media agencies to leverage advanced MarTech and cloud-based digital enterprise architecture.
Marketing Strategy and Initiatives
Xice Sun is responsible for developing long-term marketing strategies and annual sales/marketing plans with a focus on customer lifetime value (CLTV) based customer relationship marketing. His initiatives include JV Alliance Marketing, eCommerce Marketing, and CDP User Growth and Loyalty Program. He also oversees Data Acquisition and Tag Enrichment, along with Digital VoC (Voice of Customer) and Insight Generation.
Expertise and Skills
Xice Sun possesses expertise in privacy protection engineering and has a strong background in integrating marketing, commerce, data, and technology to adapt to changing digital dynamics. He aims to become a growth hacking leader committed to maximizing shareholder value. Additionally, he transforms business operations and up-skills team members through a proven public and private domain operation methodology.