Xie "Catherine" Cheng
About Xie "Catherine" Cheng
Xie 'Catherine' Cheng is a Digital Marketing Manager at 埃克森美孚 with extensive experience in marketing and digital platform management.
Current Role as Digital Marketing Manager
Xie 'Catherine' Cheng is currently serving as a Digital Marketing Manager at 埃克森美孚 since 2019 in China. In this role, Catherine is responsible for overseeing digital marketing strategies, managing the brand's WeChat official account, and developing operation strategies. She is also involved in generating content and nurturing leads using SCRM tools.
Previous Positions at 埃克森美孚
Before her current role, Catherine worked at 埃克森美孚 in various positions. She was a Commercialization Specialist from 2017 to 2019 in Shanghai, and a Field Marketing Advisor for Lubricants & Specialties from 2014 to 2017, also based in Shanghai. These roles helped her gain extensive experience in commercialization and field marketing.
Early Career Experience
Catherine began her career in the Houston, Texas area, working at companies such as MasterWorks International and SwotBoffin. She served as an Internet Marketing Assistant at MasterWorks International from 2012 to 2014 and as a Marketing Research Consultant at SwotBoffin from 2012 to 2013. She also interned as a Marcom Intern at Hewlett-Packard in 2012.
Educational Background
Catherine holds a Master of Business Administration from the University of Houston, where she studied Business Modeling & Decision Making and Marketing from 2010 to 2012. She also holds a Bachelor's Degree from Zhejiang University of Finance & Economics, where she double-majored in Finance and Business English from 2006 to 2010.
Key Projects and Responsibilities
Catherine has led the development of an equipment lubrication management platform from inception to completion. This platform was integrated with other systems to enhance user experience. Additionally, she has defined success metrics and delivered product trainings for digital platform operations, showcasing her capabilities in project management and digital strategy.