Virginia Conklin
About Virginia Conklin
Virginia Conklin serves as the Director of Direct to Consumer at eyebobs since 2017 and has held a senior marketing role at UNFI since 2018, bringing extensive experience in digital marketing and customer acquisition.
Work at eyebobs
Virginia Conklin has served as the Director, Direct to Consumer at eyebobs since 2017. In this role, she focuses on developing and implementing strategies to enhance direct consumer engagement and drive sales growth. Her tenure at eyebobs spans over seven years, during which she has contributed to the company's marketing initiatives and customer acquisition efforts.
Current Role at UNFI
In addition to her position at eyebobs, Virginia Conklin has been working as the Senior Manager of Digital Marketing at UNFI since 2018. This role involves overseeing digital marketing strategies and campaigns to enhance brand visibility and consumer engagement. Her experience in digital marketing is instrumental in driving UNFI's online presence.
Previous Experience in Marketing
Virginia Conklin has an extensive background in marketing, having worked in various roles across notable organizations. She was a Senior Marketing Manager for Digital Acquisition at Saks Fifth Avenue from 2013 to 2015. Prior to that, she served as the Marketing Manager for Digital Subscriptions at The New York Times from 2011 to 2013. Her experience also includes positions at Bookspan, LLC, where she held roles such as Associate Director of Customer Acquisition Marketing and Manager of New Member Analytics.
Educational Background
Virginia Conklin holds a Bachelor of Arts degree in Liberal Arts from Hunter College and an MBA in Marketing from Hofstra University. Additionally, she studied Liberal Arts at the University of Minnesota. Her educational background provides a solid foundation for her career in marketing and customer engagement.
Career Progression
Virginia Conklin's career began at Bookspan, Inc., where she worked as an Assistant Marketing Manager from 2002 to 2005. She progressed to various roles within the company, including Manager of Customer Acquisition Marketing and Manager of New Member Analytics. Conklin later transitioned to Sportsman's Guide as the Ecommerce Marketing Manager from 2015 to 2017, further enhancing her expertise in digital marketing and customer acquisition strategies.