Michelle Poole, M.B.A.
About Michelle Poole, M.B.A.
Michelle Poole, M.B.A., serves as the Vice President of Sales & Marketing at EyePoint Pharmaceuticals, where she has worked since 2021. With extensive experience in the pharmaceutical industry, she has held various roles at notable companies, including Merck, Novartis, and Bausch + Lomb, focusing on brand strategy and market growth.
Current Role at EyePoint Pharmaceuticals
Michelle Poole serves as the Vice President of Sales & Marketing at EyePoint Pharmaceuticals. She has held this position since 2021 and has been instrumental in developing strategic initiatives to enhance the company's market presence. Her role involves overseeing sales strategies and marketing efforts to drive growth and brand recognition within the pharmaceutical industry.
Previous Experience in Pharmaceutical Sales and Marketing
Michelle Poole has extensive experience in the pharmaceutical sector, having worked in various roles across multiple companies. She was a Sample Accountability Analyst at Merck from 2000 to 2001 and later served as a Professional Representative from 2001 to 2005. She transitioned to Novartis as a Senior Sales Consultant from 2005 to 2006 and held several positions at Bausch + Lomb, including Associate Director of Product Management and Director of Marketing. Her experience spans over two decades, focusing on brand management and market strategy.
Educational Background
Michelle Poole earned her Bachelor of Arts in Business Administration from Arcadia University, where she studied from 1988 to 1992. She furthered her education by obtaining a Master of Business Administration (MBA) in HealthCare Administration from Eastern University, completing her studies from 1998 to 2000. Her educational background provides a strong foundation for her roles in sales and marketing within the healthcare sector.
Achievements in Brand Management
Throughout her career, Michelle Poole has developed a proven track record in brand management. She has successfully repositioned brands, improved brand equity, and increased market share for various pharmaceutical products. Her strategic and tactical brand plans have focused on prescriber, patient, and payer channels, demonstrating her ability to leverage creative solutions to achieve positive business results.
Career Progression at EyePoint Pharmaceuticals
Michelle Poole's career at EyePoint Pharmaceuticals has seen her progress through several key roles. She started as Sr. Director of Marketing in 2018, then became Executive Director of Marketing in 2019, and later served as Vice President of Marketing in 2020 before assuming her current role as Vice President of Sales & Marketing in 2021. This progression highlights her significant contributions to the company's marketing strategies and overall growth.