Brandon Babcock
About Brandon Babcock
Brandon Babcock is a Manager of Product Marketing at F&G, with over 18 years of experience in marketing communications and strategic planning. He has held various leadership roles within the International Association of Business Communicators and has worked for multiple organizations, including Principal Financial Group and Sammons Financial Group.
Work at F&G
Brandon Babcock has been serving as the Manager of Product Marketing at F&G since 2020. In this role, he focuses on developing and implementing marketing strategies that align with the company's objectives. His experience in product marketing allows him to effectively contribute to the growth and visibility of F&G's offerings in the financial services sector.
Professional Experience in Marketing and Communications
Brandon Babcock has extensive experience in marketing and communications, having held various roles at organizations such as Principal Financial Group and Sammons Financial Group. At Principal Financial Group, he served as a Marketing Communications Consultant and Communications Consultant, where he developed marketing strategies and communication plans. His tenure at Sammons Financial Group as a Senior Marketing Content Strategist further solidified his expertise in content strategy and marketing communications.
Involvement with IABC
Brandon Babcock has been actively involved with the International Association of Business Communicators (IABC) for several years. His roles included President of IABC/Iowa, Vice President of Career Services, and Chair of the IABC Pacific Plains Region. He contributed to the organization by leading initiatives and advocating for best practices in business communication. His commitment to IABC demonstrates his dedication to the professional development of communicators.
Education and Expertise
Brandon Babcock earned a Bachelor of Arts degree in Journalism and Mass Communication from Iowa State University, where he studied from 1999 to 2003. His educational background, combined with over 18 years of professional experience, has equipped him with expertise in solutions-based consulting and strategic planning. He possesses a strong understanding of the financial impacts of marketing and communications decisions.
Background in Journalism
Before transitioning into marketing and communications, Brandon Babcock worked as a reporter for various publications, including the Kansas City Star, Arizona Republic, and Peoria Journal Star. His journalism experience provided him with strong writing and storytelling skills, which he has leveraged in his marketing roles. This background enhances his ability to create compelling content that resonates with target audiences.