Pardeep K.
About Pardeep K.
Pardeep K. is a Manager SEO & ASO - Organic Growth Hacker at FabHotels with extensive experience in digital marketing and a background in Electronics and Communications Engineering.
Work at FabHotels
Currently, Pardeep K. serves as the Manager of SEO & ASO - Organic Growth Hacker at FabHotels, having joined the company in 2023. In this role, he focuses on enhancing organic growth through effective search engine optimization strategies. He has successfully achieved a year-over-year user growth of 30% in traffic and 18% in lead numbers, along with a conversion improvement of 16.76% in the last quarter. Pardeep leads a team of six professionals, collaborating with business heads to fulfill digital marketing objectives. His responsibilities include conducting website and app tech audits to enhance user experience, particularly focusing on Core Web Vitals and Android Vital Score improvements.
Previous Experience at Bajaj MARKETS
Before joining FabHotels, Pardeep K. worked at Bajaj MARKETS as the Manager of SEO - Organic Traffic & Leads Hacker from 2021 to 2023. Based in Pune, Maharashtra, he was responsible for driving organic traffic and leads through strategic SEO initiatives. His tenure at Bajaj MARKETS allowed him to develop his skills in optimizing online presence and improving lead generation through organic channels.
Education and Expertise
Pardeep K. holds a Bachelor's degree in Electronics and Communications Engineering from Shaheed Udham Singh College of Engineering and Technology, where he studied from 2011 to 2015. His educational background has provided him with a strong foundation in technical aspects relevant to digital marketing and SEO. Additionally, he has gained extensive experience in App Store Optimization, conversion rate optimization techniques, and managing Google My Business profiles for local SEO activities.
Career Path and Previous Roles
Pardeep K. has held various positions in digital marketing prior to his current role. He worked as a Digital Marketing Executive at Jeewan Garg - Google Certified Partner from 2015 to 2017, where he developed his skills in managing local SEO activities. He also served as a Senior Executive SEO at PolicyBazaar.com from 2019 to 2021 and as Lead SEO and ASO at Sqrrl Fintech from 2018 to 2019. His experience spans multiple organizations, enabling him to refine his expertise in SEO and digital marketing strategies.